Referral Marketing: How to Get Your Customers to Promote Your Brand
Whether you’re new to referral and affiliate marketing or have been using them to grow your business for years, finding people to promote your brand is always a priority. The good news is, you don’t have to look far to find some great affiliates (or referral partners, which technically are pretty much the same). Who better to […]
The Secret Sauce To Launch Your Affiliate Email Marketing Campaign
Affiliate email marketing is thriving, and it’s not hard to see why. Generally, these campaigns promote affiliate links through email series. Whether you’re an affiliate marketer or want to start with affiliate marketing through emails, we’ve created a comprehensive guide to show you exactly how to launch an affiliate marketing email sequence. What Is Affiliate […]
Best Slow-Season Marketing Strategies for B2B and SaaS Business Growth
Whether you’re selling email marketing tools, office furniture, or call-center solutions, you’ve likely experienced the challenges of the dreaded slow season. While many businesses come to a halt or choose to offer discounts and run sales, there are ways to use these seasonal fluctuations to create advantageous opportunities for business growth – without compromising on […]
14 Retail Strategies to use to Simplify the Shopping Experience for Your Customers
The e-commerce landscape has changed drastically from being a nice-to-have to being an essential part of people’s lives. The boom in online shopping has meant a big opportunity for people who wish to see huge business development and succeed in the online store business. As a result, multitudes of retail businesses have popped up, and […]
The Concept of Social Currency Explained And How to Leverage it in Your Marketing
Discover what social currency is and the best methods to leverage it in your marketing for better results. Every brand wants its marketing efforts to boost brand awareness, increase customer engagement, and drive sales. However, this can be difficult in a competitive, digital world where it’s challenging to stand out in the clutter of social […]
10 Steps to Crafting a Killer Social Media Strategy
Contrary to popular belief, social media shouldn’t be an afterthought. Having a social media strategy is crucial to the success of every company’s marketing efforts. Given the channel’s popularity, wide usage, and ability to reach new and existing customers, it should be considered carefully as you plan your goals and budgets for the year ahead. […]
6 Marketing Strategies to Supercharge Affiliate Engagement
Supercharge your affiliate engagement using these simple but proven strategies so you can drive more revenue and increase traffic from your affiliate partners. Affiliate marketing spending is expected to reach 8.2 billion dollars in the United States in 2022, up from 5.4 billion in 2015, and this trend is showing no sign of stopping. Affiliate marketing has […]
How Adding Video Will Help You Succeed in Outbound Prospecting
Video content for outbound prospecting has been around for a long time. It can help to drive more sales and revenue to your business. What is outbound prospecting? Outbound prospecting is about getting a hold of relevant leads and approaching them wisely. Instead of blindly sending emails and messages to potential clients, you need a […]
8 Tips to Sell Out Your Virtual Events Using Affiliates
Discover 8 of the best strategies to sell out your virtual events using affiliates. The global events industry is projected to hit $1.6 trillion by 2028. With the world still dealing with the pandemic, businesses have turned to virtual events to generate leads and connect with their audiences. But virtual event marketing isn’t always easy. […]
How to Create a Customer-Centric Organizational Culture for Your Business
Customer service and organizational culture are two commonly discussed topics in business. People tend to see them as two separate concepts, but is there a point where they meet? Customer experience is a significant differentiator in today’s economy. The same applies to organizational culture, which can influence employee productivity. Combine these two, and you get […]