World of Tanks: A Deep Dive Into the Iconic Armored Warfare Game
World of Tanks stands as one of the most influential multiplayer war games ever created. Developed by Wargaming, the title has built a massive global community thanks to its strategic gameplay, historically inspired vehicles, and intense team-based battles. Since its release, it has grown into a full gaming ecosystem, including esports tournaments, community events, and […]
Gamified Referral Campaigns: Using Rewards and Competition to Amplify Word-of-Mouth Marketing
When you try a product and love it, it’s instinct to tell a friend. Gamified referral campaigns take that natural impulse and build a whole system around it. They mix rewards with a bit of friendly competition to get people excited about spreading the word. These campaigns work pretty simply. You set a goal for […]
Affiliate Program Playbook: 4 Phases to Launch, Grow, and Scale
Your business started out really well. Great product, beautifully designed website, functional marketing engine. But you’re new to the market, and while your sales closing strategies are solid, you’re still unable to reach as many leads as possible. Sounds familiar? You’re not alone. Many growing brands struggle to scale their visibility and turn satisfied customers […]
Referral Programs Fail Without Trust Signals: How to Build Credibility That Converts
Have you ever hesitated to share a referral because something just didn’t feel right? The reason might be that the message sounded too generic or the brand was unfamiliar. That’s a real problem. Referral incentives won’t work if there’s no trust behind them. People recommend a product or service that has proof, like reviews, certifications, […]
How to Find Micro Influencers to Tap New Market Segments
With the continuous growth of partner marketing, more and more companies are looking to engage with influencers to boost their brand’s visibility, strengthen brand identity, and, ultimately, raise profits. Teaming up with the right influencers, though, is easier said than done — particularly if you’re thinking of joining forces with big names and celebrities. But […]
Influencer Marketing Made Easy: 20 Must-Ask Questions Before Partnering
Working with influencers is a fantastic way to increase visibility and generate more sales profit for many businesses. This doesn’t come as a surprise, considering the influencer market size is projected to rise to $32.55 billion in 2025—35.63% more than the 2024 figure of $24 billion. Still, given the relative novelty of influencer marketing as […]
How To Promote Your Fintech Startup With Affiliate Marketing
Consumers have been losing trust in traditional banks and financial services firms in recent years. At the same time, consumers are also increasingly looking to small and large bloggers and influencers as reliable sources of financial advice. With these trends in mind, the time is ripe for up-and-coming fintech startups to capitalize on the complacency […]
Top Customer Satisfaction KPIs to Power Your Referral Strategy
You don’t need to see numbers to know that a friendly referral is more effective than the most expensive marketing campaigns. It’s word of mouth at its best. And a referral strategy can do wonders just because of that. But how should you start your strategy? Should you ask each and every one of your […]
Affiliate Onboarding Guide: 11 Steps to Build Strong Partnerships
The way you welcome your potential promoters can shape the entire partnership. A smooth affiliate onboarding experience gives them the tools and confidence to start promoting right away, along with the motivation to keep going. Done well, it turns sign-ups into committed partners who deliver consistent results. In this guide, you’ll find a step-by-step process […]
How to do a Competitive Analysis of Your Affiliate Marketing Strategy
Discover why a competitive analysis will help you create an informed affiliate marketing strategy and why it matters for your business. On the surface level, it might seem counterintuitive to actively search for competition in your field. Wouldn’t it be better to have the playing field to yourself? The answer to that question is actually […]