Selling Your Services as a Subscription: Expert Interview with Dodd Caldwell
Dodd Caldwell is the CEO of MoonClerk, a recurring payment system built around simplicity, flexibility, and power. With over 5,000 organizations using MoonClerk, Dodd is an expert in how to grow businesses with subscription & recurring payments. Here’s what he had to say: Describe the growth, or shift, to businesses using subscription/recurring payments.What I’ve seen since we […]
Tapfiliate now has Server-to-Server (Postback) tracking
Tapfiliate is delighted to announce that we have a new and improved way to track affiliate conversions for anyone with a custom website with access to their backend. The good news is that no third-party cookies are involved. It is called server-to-server (or postback) tracking. Here’s what you need to know to make an informed […]
New Tapfiliate Pay Feature: Tapfiliate teams up with Trolley to enable automated payouts
The Tapfiliate team is pumped to announce the release of the new Tapfiliate Pay feature developed to let our customers automatically make bulk commission payouts to affiliates. Now, you can manage your affiliates more efficiently and save time on manual payout processing. What is Tapfiliate Pay? We know how important it is for advertisers to […]
The complete guide to affiliate tracking software for influencers
Affiliate marketing programs flourish with coupon sites, magazines, and online blog content. And lately? Influencers and content creators. YouTubers, TikTokers, Instagramers, and podcasters market endless content for brands and influence consumers’ purchase decisions daily — especially Instagrammers. Newsflash: those consumers could be part of your customer base! And brands have caught on. You might have […]
How to drive traffic from premium media
Imagine your brand’s blenders featured in a Buzzfeed listicle. Or your new entrepreneurial course listed in a roundup by HBR. Premium media partnerships get your brand name out there fast — and bring exponential traffic growth and conversions with them. We’ll talk about premium media partnerships and how to get them in this guide. Plus, […]
5 proven ways to attract coupon websites to your affiliate program
Coupon and cashback websites used to rule the affiliate world. Today, they’re hit or miss. Some online businesses find coupon sites slimy, likely because coupon codes only work one-third of the time. Talk about bait and switch. But love ‘em or hate ‘em, the right coupon offers a unique appeal to your current audience and […]
How to attract content publishers to my affiliate program
You want to attract content publishers your affiliate program – the best of the rest are masters of SEO, aka visibility. Remember all those keywords you agonized over in your content strategy? Imagine your products appearing on publisher sites that already rank for them, like Men’s Health or Gear Patrol. The Content Marketing Institute describes […]
Auto-Approve Affiliates: The Pros and Cons
Your brand’s affiliate marketing program sometimes feels like a neverending to-do list. You’re spending time creating branded images for your partners, reviewing commission payouts, and approving affiliates for your program. More affiliates mean more growth potential — but reviewing 100 contenders per week from your online application process isn’t sustainable. As a marketing manager or […]
3 challenges to affiliate marketing software & how to fix them
A day in a brand marketer’s life is hectic. You’re overseeing tons of content marketing efforts and initiatives, advertising budgets, social media marketing strategies, staff — and affiliate relationships for your affiliate program. So you try out an affiliate marketing automation software to lighten the load and improve your conversion rates. You also predicted excellent […]
A complete guide to comparison shopping
The era of convenience brings comfort — and competition. Maybe you use Amazon dropshipping to ship your office products to customers within a day or two. Maybe you have 12 competitors who do the same. But convenience can’t exist without competition. Today’s shopper is increasingly picky and frugal due to inflation. They know that if […]