How to find key influencers to promote your brand
Running influencer campaigns has become increasingly popular over the past few years. However, finding the right influencer for your brand takes time. It’s essential to find an influencer to promote you who aligns with your goals – whether that’s to improve brand awareness or increase sales. It doesn’t matter if they are a mega or […]
How to choose tools for automatic tracking in affiliate programs
How much time do you spend on your brand’s affiliate program? We’re talking about sourcing affiliates, managing relationships, allocating links and codes, awarding bonuses, and most importantly? Monitoring performance — is the most time-consuming of all. Do you keep a mental note of every transaction and every lead from every affiliate in your network? That’s […]
Video Marketing KPIs: How to Measure the Success of Your Video Campaign
You create an exceptional video, plan a solid marketing campaign, and witness the video go viral. Like most marketers, you feel satisfied with the whole thing. Why shouldn’t you be? A viral video means more views, which obviously indicates a successful video. Right?Not exactly. A high view count isn’t a bad thing, but it doesn’t […]
Coupon codes scale your affiliate program with influencers, coupon apps, and offline referrals
Do you know what our favorite Tapfiliate superpower is in 2021? Tapfiliate solves one of the biggest challenges facing all influencer and referral marketing platforms: how to help your brand advocates share via social media where linking is not supported. The short answer here is coupons. However, you can do so much more with coupons […]
Clickless tracking or click tracking – what’s the difference?
Affiliates have many tools in their arsenal to guide users to your website. But how do you track that movement? Maybe a customer read your fitness affiliate’s email newsletter and clicked a custom link to your ab-blast machine. Sounds like click tracking — tracking clicks to gain insights about user behavior and interaction on your website. But […]
What You Need To Know To Start an E-commerce Affiliate Program
When you’re just starting, it can be difficult to get your first e-commerce sales. You may not have much money to put towards paid advertising, and even if you do, research is showing that costs are rising and there are fewer leads. Affiliate marketing is one solution. It enables business owners to partner with content […]
13 Practical strategies to increase your mobile eCommerce conversions
Mobile eCommerce is the future of retail, and it’s the second most popular way to shop online. The problem is that many mobile sites are not optimized for conversion, and shopping cart abandonment rates on mobile devices are way higher than on desktops. Keeping this in mind, you should ensure that your mobile site is […]
4 Google Analytics Reports to Boost E-Commerce Affiliate Sales
Think back to the last time you went shopping. Maybe you tried on a few items. Or asked an employee a few questions. Then, you made a purchase. All pretty normal shopping behavior we don’t think much about. But to store owners, these behaviors represent much more. It’s their way of knowing who their customers […]
How to Hire a SaaS Affiliate Manager
In the beginning, when you first launch your affiliate program, the tasks and responsibilities can seem minimal through the growth phase of working with partners. However, once you hit a little stride and start seeing more affiliate signups, higher conversions/sales, and processing more commissions – you might consider hiring an affiliate manager to keep up […]
23 eCommerce mobile design tips that help you increase sales
More than half of all online traffic now comes from mobile devices, so you must optimize your eCommerce site for those users. Here are some tips to help you increase sales from mobile shoppers 1. Simplicity is key Your mobile site should include only the essential features to make a purchase. If you have too […]