The Guide to Influencer Management Platforms
Ever purchased a product after seeing it on Instagram? Chances are, so has your audience. That’s why you’re likely one of the 80% of marketers with a dedicated influencer marketing budget. But once you see referrals and conversions come in, how do you keep track of everything? Influencer marketing platforms help you keep tabs on […]
A Guide to the Best Affiliate Marketing Tools
Finding the right affiliate marketing tools is essential for businesses looking to utilize word-of-mouth marketing effectively. According to a report by Statista, affiliate marketing spending in the U.S. reached $8.2 billion in 2022, showcasing its significant growth and importance in digital marketing strategies. What Are Affiliate Marketing Tools? Affiliate marketing tools are essential resources that […]
Fresh Tapfiliate Updates – Better Insights, Smoother Experience
Hello, Tapfiliate users! Welcome back to another exciting installment of Tapfiliate updates! We’re delighted to bring you a fresh batch of enhancements and improvements straight from our dedicated team, who work day and night to make your affiliate marketing journey smoother and more rewarding. Let’s dig into the details. What’s new? Affiliate SubID Reporting Are […]
A Guide to Google’s 3rd Party Cookie Deprecation
Cookies have been essential for tracking user behavior and personalizing experiences in digital advertising. However, Google’s recent decision to phase out third-party cookies has created a buzz in the industry. Let’s explore what this means for affiliate marketing and how you can stay ahead. On January 4, 2024, Google took a significant step by starting […]
A Complete Guide to Affiliate Marketing Platforms
When it comes to affiliate marketing platforms, businesses have the option to choose from two distinct types: network platforms and software platforms. Network platforms connect affiliate marketers with brands via a network to allow them to find one another with ease. They act as the middleman between the two. Software platforms differ in that they […]
Create Your Own Wix Partner Program: A Guide
Wix has a popular partner program offering affiliates cash for promoting wix to their audiences. If you’re a brand and you are curious about how to set this up for your own company so you can attract partners to promote your products and services, you’re in the right place. Wix describes themselves as a powerful, […]
SaaS Affiliate Programs: A Complete Guide
Business-to-business software and software as a service (SaaS) products are a fast-growing industry. The market is competitive, and brands fight for customers’ attention every day. For a SaaS business SaaS affiliate programs can be what makes the difference between you and your competitor. One of the best pieces of digital marketing advice would be to […]
Facebook Conversion Tracking: A Guide
Do you have an audience on Facebook? Most brands do, considering Facebook has over 3 billion monthly active users. Plus, 37% of those users will make a purchase on the platform in the next year. Your job as a brand marketer? Convince your audience to make a purchase or complete another action with stellar Facebook […]
Your Guide To Affiliate Onboarding
You’ve started your own affiliate program. And you’ve found affiliates. What’s next? Onboarding your affiliates. Affiliate onboarding is the first step in building a positive affiliate relationship. This is crucial to not only the success of individual affiliates but also the success of your overall affiliate program. Effective affiliate onboarding can help empower new affiliates […]
Affiliate Marketing for Retail Stores: Basics, ROI Estimates, and How-To’s
Gone are the days of retail stores relying solely on foot traffic to make profits, especially if you are a small, independent retail store. Most of the articles you read online suggest creating an online store for the simple reason that you can drive more sales and you can reach a much bigger market by […]