How do influencers make money?
Kayla Itsines, Wil Dasovich, Chris GQ Perry — you might not recognize these names, but at least a million people do. That’s because these figures are influencers with some of the largest followings on social media. But how does a viral TikTok post or Instagram-sponsored content give influencers enough dough to make up a liveable […]
6 Customer Loyalty Programs That Guarantee Better Retention
Customer loyalty is something that all businesses strive for. Along with a short average handle time and fewer returns than orders, it makes everyone – from the accountants to the marketers – happy. Sure, it’s awesome to find new and exciting leads for your business. But having a core network of customers who regularly put […]
How To Use Social Media To Promote Your Affiliate Program
Affiliate programs can help you grow your brand and increase sales. It’s a low-risk way to advertise your products and showcase them on sites all over the internet. If you’ve created an affiliate program, you may be wondering how you can promote it. One way to do this is through social media. Chances are, your […]
Can micro-influencers deliver a strong ROI for your fashion brand?
In today’s highly-competitive marketing landscape, digital marketing has become critical for many industries to both survive and thrive. With 4.66 billion active internet users as of January 2021 (about 60% of the global population), companies are eager to tap the growth opportunities from the online market. Total global advertising spend in 2020 alone was estimated at $378.16 billion. […]
How to Determine Your Influencer and Affiliate Commission Rates
If you’ve decided to delve into the dynamic world of affiliate marketing or influencer marketing, then you’re making a business-savvy decision. Before you even start your first advertising campaign, choosing your commission rates is the first hurdle you will face. That is, how much commission you will pay your affiliates or influencers per sale (or […]
11 Strategies for Building Long-Term Influencer and Affiliate Relationships
When building a solid and successful influencer or affiliate program for your business, you want to make sure you find great influencers and quality affiliates. Relationship building and nurturing are essential steps to keep your partners engaged. By having clear communication and a strong relationship with your affiliates, they’ll feel better about promoting your business and likely have […]
Why It’s Better to Grow Your Email List Organically (And How to Do It)
In 2023, active email accounts surpassed 4.2 billion, and is set to grow to over 4.7 billion by 2026. When compared to the global population of 7.9 billion, it suggests that approximately half of the worldwide population currently possesses email accounts. Email is a precious tool when it comes to marketing. 90% of engagement comes from email. […]
Where to Promote Your Affiliate Program
Once you have your affiliate program all set up, it’s time to get the word out to your potential affiliates. Finding great affiliates to promote your brand is key, so you’ll want to make sure your affiliate program is widely publicized and readily available. Why You Should Promote Your Affiliate Program Unless you are a […]
O guia definitivo para criar um programa de referência
A que tipo de restaurante você prefere ir: aquele do qual você viu um anúncio nas redes sociais ou aquele que seu melhor amigo recomendou a você em uma conversa? Se você for como 90% das pessoas que confiam em recomendações de amigos em vez de anúncios de marcas, você provavelmente iria para o lugar […]
The Ultimate Guide to Creating a Referral Program
What kind of restaurant would you rather go to — the one you see a social media ad for, or the one your best friend recommends to you in conversation? If you’re like 90% of people who trust recommendations from friends over brand ads, you’d probably go with the place your friend suggested. Now, imagine […]