The Ultimate Checklist for a Successful SaaS Affiliate Program 2025
Acquiring new customers in SaaS isn’t getting any easier or cheaper. Paid ads are expensive, SEO takes time, and outbound? Hit or miss. That’s why more SaaS teams are turning to affiliate programs as a smarter, more sustainable way to grow. Instead of paying upfront for traffic, you’re rewarding partners who actually deliver customers. It’s […]
How to Build a High-Performing Affiliate Program for Your SaaS Business
Knowing the basics of affiliate marketing is cool, but making it work for your SaaS is a different story. That takes more than tossing out a referral link and crossing your fingers. Want to grow quickly, get your product in front of new audiences, and avoid spending your entire ad budget before breakfast? Yeah, affiliates […]
The Evolution of Affiliate Marketing: Strategy, Partnerships, and Long-Term Growth
When digital marketing strategies shift with the speed of light, few voices cut through the noise with as much clarity and insight as Olga Denisova, CMO at GotPhoto. During the conversation hosted by Anton Zelenin, Senior Marketing Manager at Tapfiliate, the experts dive into the strategic evolution of affiliate marketing. Olga also shares her experience […]
Why Affiliate Websites Fail? The Main Reason Revealed
For all those who are planning to start an affiliate website, let me reveal a shocking fact before you start. According to stats, over 90% of affiliate websites fail within the first year. That’s scary, but it shouldn’t stop you from taking action because every failure has a solid reason. So here, as an expert […]
Affiliate Disclosure: Why do Your Affiliates Need One?
It’s true that eight out of every ten consumers purchased something after seeing a recommendation from an influencer. Word-of-mouth marketing is essential for your business to thrive. Affiliate marketing and sponsorships are among the top-performing strategies to drive word-of-mouth marketing. But affiliate marketing comes with its own risks too. Enter the FTC act and its attention on […]
How Affiliate Programs Can Drive Growth for Your LLC: Strategies and Tips
Affiliate marketing is a proven strategy that many businesses, large and small, use to increase their online presence and generate extra revenue. For LLCs, running affiliate programs also has its appeal. These programs are cost-effective and can have a performance-based structure. When you’re running a business, every dollar counts, and affiliate marketing helps you spend […]
How to Harness User-Generated Content to Drive Affiliate Conversions
There’s a shift that’s already happening. Technology is advancing rapidly to automate most of our tasks. It can generate content, mimic our voice, and start customer conversations. They’re noticing, and that’s why innovative businesses are shifting from “content is king” to “authenticity is king,” especially on social channels. What’s more authentic than customers’ voices? User-generated […]
Affiliate or Influencer Marketing? The Case for Using Both
When it comes to marketing, we’re faced with dilemma after dilemma. There are so many options for how to spend our limited marketing budgets. Which one should we choose? Case in point: Most articles you’ll read about affiliate marketing and influencer marketing pit them against each other. The assumption is: you must choose one and […]
How to Vet Affiliates: The Secret Sauce to a High-Quality Program
Affiliate marketing is extremely powerful for brand growth. With over 83% of marketers now using affiliate marketing programs to raise brand recognition, the industry has never been more popular. Affiliate marketing starts with hiring an influential affiliate who can actively engage the brand’s target demographic. Fostering strong influencer partnerships is the key to running long-term […]
How to Use Influencers to Drive SaaS Affiliate Sales
In today’s digital landscape, the word ‘influencer’ does ring a bell. Of course, influencers have a wider reach and stronger connections online. They have the power to engage with prospects and customers and influence their purchase and/or hiring decisions. When hiring affiliates to boost your sales and marketing, working with influencers can be one of […]